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A shocking beauty trend has been spreading online: eyeball tattooing. Photos of people with black, red, or icy-blue eyes often go viral, fascinating viewers who assume the look comes from lenses or editing. In reality, pigment is injected directly into the sclera — the white outer layer of the eye — permanently changing its color.
The practice began in underground body-modification communities rather than medical clinics. Because there are no approved pigments or standardized procedures, the risks are severe. Doctors warn the eye is extremely delicate and not designed to hold foreign substances.
Reported complications include chronic pain, light sensitivity, infections, inflammation, blurred vision, and even partial or total blindness. In extreme cases, patients have lost the eye entirely. Problems may appear months or years later, long after the striking images stop circulating online.
Supporters see it as radical self-expression, but critics call it dangerously irreversible. The trend raises a difficult question: where should personal freedom end when the consequences can permanently destroy sight?
